agency quick facts.

Birth:

Established in 2007 as Interpublic’s mobile specialist. Part of the Mediabrands Ventures family.

Identity:

Full-service mobile agency, offering research, strategy, media, creative, development and analytics services.

Key Clients:

Microsoft, Intel, Intuit, Johnson & Johnson

Namesake:

Named after a hypothetical machine capable of instantaneous or
superluminal communication.

Gender:

71% Female, 29% Male

Mobile Usage:

100% smartphones, 2.3 mobile devices per employee on average

Habits:

news, social, shopping and games

Favorite mobile sites:

Techcrunch, CNN, amazon.com

Favorite apps:

Gilt, Facebook, Microsoft Office Mobile, Angry Birds